Information you give us: We collect any information you provide when you purchase from us, complete registration forms, or provide details over the phone — for example when requesting information or subscribing to our mailing list. This may include your name, address, email address, phone number, credit card information and other relevant information.

Information we collect about you: We collect information in any correspondence between you and us via contact forms, emails or telephone calls. We also collect information about how you use our website, including your IP address, geographical location, device information, browser type, referral source, length of visit, operating system, number of page views and similar information. This information may be collected by a third-party analytics provider using cookies. We also use cookies and pixels in emails to track delivery and open rates.

Information we receive from third parties: We may collect information about you from third parties we work with to deliver services you request. We may also receive information about you from third parties where you have consented to such sharing.

We may use your information for the following purposes, depending on the relationship we have with you:

• Provide you with information you have requested about products and services, online promotions and e-newsletters.
• Keep in contact with you about similar events or services that may interest you. Where we rely on legitimate interests, we will always offer an opt-out and unsubscribe option.
• Pass on your contact details to our logistics partners to enhance your delivery experience. If you prefer us not to share these details, we would be unable to conduct the delivery.
• Analyse user traffic to measure the use of our websites and improve their content.
• Comply with legal obligations or requirements, such as a request from the government.

In certain circumstances, we may share your personal information with:

• Selected third parties we work with to deliver services you request — such as third-party subcontractors and service providers. We ensure all such third parties are contractually obligated to provide the same level of data protection.
• Any other selected third party that you consent to our sharing your information with for marketing purposes.
• Any third parties where necessary to enforce our legal rights or where required by law.

To offer you Klarna's payment methods, we may pass your contact and order details to Klarna to assess whether you qualify for their payment methods and to tailor those methods for you. Your data is processed in line with Klarna's privacy notice.

In cooperation with Klarna Bank AB (publ), Sveavägen 46, 111 34 Stockholm, Sweden, we offer the following payment options:

We use cookies to ensure that you get the most out of our site. Cookies are small text files stored on the device you use to access the site. They allow us to monitor your use of the software and simplify your use of the site. For example, a temporary cookie keeps track of your "session" — without it, you would have to log on every time you access a new page.

If you do not wish for cookies to be installed on your device, you can change the settings on your browser or device to reject cookies. Please note that if you reject cookies, you may not be able to access all functions of our website.

Some of our websites may contain content and links to other websites or apps operated by third parties. We don't control these third-party websites or apps and this Privacy Policy does not apply to them. Please consult the terms and conditions and Privacy Policy of the relevant third-party website to find out how they collect and use your information.

We use a variety of technological and operational security measures to protect your information against any unauthorised access, unlawful use, modification and destruction.

We will retain your information for as long as is necessary to provide you with the services you have requested, or for as long as the law otherwise permits. Where you have not engaged with us in four years, we will delete your data unless we have an obligation to retain it for longer (for example, for taxation purposes).

Transmission of information over the internet can be insecure. Although we employ measures to protect your information, we cannot always guarantee the security of data sent over the internet.

When you interact with Bedstar, our servers are situated either inside the European Economic Area (EEA) or in America. All information we collect about you will be stored on these servers.

We will take all steps necessary to ensure that any of your information is adequately protected and processed in accordance with this Privacy Policy.

You have the right to:

• Request a copy of the personal data we hold about you by writing to the Data Protection Officer.
• Ask us to provide data in a commonly used, machine-readable format and, where possible, transmit it to another organisation.
• Contact the Data Protection Officer if you believe any information we hold on you is incorrect, to have it corrected.
• Contact the Data Protection Officer to ask us to stop processing your data or withdraw consent.
• Contact the Data Protection Officer to request that we delete your data.
• Complain to the data protection authorities if you believe we have not complied with applicable law. In the UK the relevant authority is the Information Commissioner Office — www.ico.org.uk.

We may update this Privacy Policy from time to time. Updated privacy policies will be published on the Bedstar website or provided to you at your request.